ABOUT US
Restaurant Brands is a corporate franchisee specialising in the management of multi-site food retail chains. Our New Zealand customer service centre and corporate office is located in Penrose, Auckland, with regional customer service centres in Sydney, Honolulu and Los Angeles.
COMPANY PROFILE
Restaurant Brands (RBD) is a corporate franchisee that specialises in managing multi-site food retail operations across New Zealand, Australia, California, Hawaii, Guam, and Saipan.
As of December 2024, RBD operates 521 stores—381 company-owned and 140 franchised—across four iconic global brands: KFC, Taco Bell, Pizza Hut, and Carl’s Jr. These brands are recognised worldwide not just for their great-tasting food and beverages, but also for their distinctive store designs, friendly and efficient service, and the memorable experiences they create for millions of customers.
With a team of over 12,500 employees, Restaurant Brands serves more than 61.2 million customers annually and remains focused on delivering high-quality, quick-service dining experiences across all markets.
Restaurant Brands New Zealand Limited is listed on the New Zealand Stock Exchange (under NZX code RBD) and on the Australian Securities Exchange (under ASX code RBD).
The company initially purchased 122 stores: 77 KFC stores, 43 Pizza Hut stores, and 2 combined KFC/Pizza Hut stores.
HISTORY
Restaurant Brands New Zealand Ltd was established in 1997 to acquire the New Zealand restaurant and takeaway operations of KFC and Pizza Hut. These operations were made available on the New Zealand Stock Exchange under the ticker RBD by the previous owners, PepsiCo Inc (now Yum!).
At its inception, Restaurant Brands set up a central Customer Service Centre in Penrose, Auckland, to manage all support functions including Payroll, Marketing, Finance, Logistics, and Property Development.
In 2000, Pizza Hut underwent a major transformation, shifting from a dine-in model to focus mainly on home delivery and takeaway (“delco” outlets).
In 2011, Restaurant Brands began selling some of its smaller regional Pizza Hut stores to independent franchise owners. Today, over 100 independent Pizza Hut franchisees operate across New Zealand, supported by Restaurant Brands and the primary franchisor, Yum!.
Also in 2011, Restaurant Brands acquired the New Zealand franchise rights for Carl’s Jr., marking a new phase of international growth. The first Carl’s Jr. stores opened in late 2012, and there are now nearly 20 locations operating throughout Aotearoa, New Zealand.
In April 2019, Finaccess Capital acquired a 75% stake in Restaurant Brands, with the remaining 25% owned by independent investors.
INTERNATIONAL PARTNERS
Restaurant Brands continues to leverage its operational expertise and strong partnerships with its franchisors: Yum! (for KFC, Pizza Hut, and Taco Bell) and CKE Restaurants Holdings Inc. (for Carl’s Jr.).